I am a Senior Lecturer in English Language and Linguistics at the University of the West of England, where I am also a member of the Bristol Centre for Linguistics. I am an interdisciplinary scholar who investigates how people deploy language in specific spatiotemporal and sociocultural contexts to achieve various aims, including but not limited to identity construction or negotiation, self-promotion, argumentation, othering, resistance and (de)legitimation. I am particularly interested in language and identities, language and inequities, language and diversity, language and social justice, language and/in the media and language and/in politics.
The main analytical approaches I adopt are (critical) discourse analysis, critical metaphor analysis and discourse-mythological analysis, combining them with corpus methods and insights from history, communication studies and political science. My research has a critical orientation and an emancipatory objective. Hence, it sheds light on various complex social issues (e.g., migration, race, gender, social stratification) and illustrates how research on language use can translate into social transformation. My published work draws heavily on comparative and interdisciplinary research frameworks and examines sociocultural and intercultural phenomena in Africa, Asia, Europe, the Caribbean and North America.